LSKD: ad concepts

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LSKD

Sponsored · Exhibit 01 · Flared Legging Menu

Flared leg. Held-in waist. No front seam.

The Fusion V-Contour Bind High-Rise Flared Legging is made from our compressive and buttery soft REP Fabric, with a fold over waistband for a held-in feel and a contrast bind detail running along the whole leg.

Find yours in Marshmallow-White.

Flared, held-in, no front seam

Fusion V-Contour Bind High-Rise Flared Legging - Marshmallow-White

Buttery soft REP Fabric
Fold over waistband, held-in feel
Flattering V-shape back yoke
Contrast bind along the leg

LSKD.COM

Fusion Flared Legging

Shop Now

Format: Menu-card split, product photo
Persona: Women who want flared leggings that stay put
Reason to buy: Held-in waistband
Funnel stage: Middle of funnel
Product: Fusion V-Contour Bind High-Rise Flared Legging - Marshmallow-White
Lands on: Landing page

Why it should work. A menu card makes the product's own spec lines the creative, so the ad reads as a fast checklist.

Tests. Whether spec-led creative beats a pure lifestyle shot for the flared silhouette.

LSKD

Sponsored · Exhibit 02 · Go-To Tee Duo

2 for $100 Go-To Tees.

New colours have landed on the Go-To Tees. Take the Shadow Stripe FLXCotton Oversized Tee in Pure Olive-Open Air, a soft cotton blend with stretch, add a second Go-To Tee and it is 2 for $100.

Free shipping on all orders.

Go-To Shadow Stripe FLXCotton Oversized Tee - Pure Olive-Open Air

2 for $100 Go-To Tees

Two Go-To Tees, one price

New colours. Just in.

LSKD.COM

2 for $100 Go-To Tees

Shop Tees

Format: Offer on product photo
Persona: Shoppers who live in oversized tees on rest days
Reason to buy: Go-To Tees offer
Funnel stage: Bottom of funnel
Product: Go-To Shadow Stripe FLXCotton Oversized Tee - Pure Olive-Open Air
Lands on: Landing page

Why it should work. A real offer with free shipping removes the last doubt for someone already looking at tees.

Tests. Offer seal over the photo against a product-only creative at the bottom of the funnel.

LSKD

Sponsored · Exhibit 03 · Rep Tank Chips

What is your tank actually made of?

Flow Rep Scoop Neck Tank in Cocoa Powder: 74% Recycled Polyester, 26% Elastane. Rep is our OG fabric with a buttery-soft matte finish. Read the label on this one, then check the one in your drawer.

Cocoa Powder. Free shipping on all orders.

Check the label

174% Recycled Polyester
226% Elastane
3Rep: buttery-soft matte finish

LSKD.COM

Flow Rep Scoop Neck Tank

Shop Tanks

Format: Product photo, ingredient chips
Persona: Label readers who train in tanks
Reason to buy: Recycled polyester
Funnel stage: Middle of funnel
Product: Flow Rep Scoop Neck Tank - Cocoa Powder
Lands on: Landing page

Why it should work. Fabric content is the one spec every tank shopper compares.

Tests. Composition-first creative for people who check labels before they check price.

LSKD

Sponsored · Exhibit 04 · Run Belt Hero

Your next run starts with a Run Belt.

Rep Run Belt 2.0 in Pink Rose-Hyper Orange sits in our Run Belts range under Running Accessories. Add it to your cart with a pair of Run Performance Quarter Socks and the whole run kit ships free.

Free shipping on all orders.

Run Belt 2.0, Pink Rose-Hyper Orange

LSKD.COM

Rep Run Belt 2.0

Shop Run Belts

Format: Product hero
Persona: Runners building a small kit around a belt
Reason to buy: Free shipping
Funnel stage: Top of funnel
Product: Rep Run Belt 2.0 - Pink Rose-Hyper Orange
Lands on: Landing page

Why it should work. Accessories are an easy first purchase and free shipping makes the basket feel worth it.

Tests. Whether an accessory hero pulls in new buyers cheaper than apparel.

LSKD

Sponsored · Exhibit 05 · Ombre Sock Run

Ombre socks for the miles you actually run.

Run Performance Quarter Socks in White-Flame Ombre: 28% Nylon, 29% CoolDry, 40% Polyester, 3% Elastane. The range also comes in White-Pink, White-Electric Indigo, White-Lime Glo and White-Orange. Free shipping on all orders.

Pick your ombre.

Run Performance Quarter Socks - White-Flame Ombre

Free shipping on all orders

Ombre socks for run day

LSKD.COM

Run Performance Quarter Socks

Shop Socks

Format: Full-bleed photo
Persona: Runners who match socks to shoes
Reason to buy: Free shipping
Funnel stage: Top of funnel
Product: Run Performance Quarter Socks - White-Flame Ombre
Lands on: Landing page

Why it should work. A colour range invites picking a favourite, which pulls attention to the sock close-up.

Tests. Colour variety as the hook for a low-ticket product.

LSKD

Sponsored · Exhibit 06 · ZeroCrease Collage

Fabric you can feel. Fabric that holds its shape.

AfterDark ZeroCrease is designed to hold its shape and resist wrinkles. Next to it, FLXCotton, a soft cotton blend with stretch. The Cropped Tee comes in Ground Coffee and Vanilla Bean, 50% Cotton, 50% polyester.

Swatches in the shop. Tee in your cart.

AfterDark

ZeroCrease

FLXCotton

Fabric you can feel

Holds its shape, resists wrinkles

LSKD.COM

AfterDark ZeroCrease Tee

Shop Tees

Format: Three-photo collage
Persona: Women who care how a tee holds up after the gym bag
Reason to buy: ZeroCrease fabric
Funnel stage: Middle of funnel
Product: AfterDark ZeroCrease Cropped Tee - Ground Coffee
Lands on: Landing page

Why it should work. Showing the fabric swatches next to the finished tee makes the fabric name concrete.

Tests. Fabric education as a creative angle against product-only shots.

LSKD

Sponsored · Native 01 · Pocket Notes

Notes from my first week in these leggings.

Fusion V-Contour Ultra High-Rise Full Length Legging Pockets in Cocoa Powder: compressive, buttery soft REP Fabric, a fold over waistband for a held-in feel, and side pockets to stash your phone. Notes below.

Full length, ultra high-rise.

Fusion V-Contour Ultra High-Rise Full Length Legging Pockets - Cocoa Powder

Notes

My legging notes, week one

Phone fits in the side pockets
Waistband stays put, held-in feel
No front seam
Buttery soft REP Fabric

LSKD.COM

Full Length Pocket Legging

Shop Leggings

Format: Notes app over product photo
Persona: Gym-goers tired of holding their phone
Reason to buy: Pockets for your phone
Funnel stage: Middle of funnel
Product: Fusion V-Contour Ultra High-Rise Full Length Legging Pockets - Cocoa Powder
Lands on: Landing page

Why it should work. A phone notes list feels like a person's own checklist, not an ad.

Tests. Native notes format against the polished menu card for the same product family.

LSKD

Sponsored · Native 02 · Gym Buddy Chat

Your gym buddy will ask. Have the answer ready.

Fusion V-Contour Ultra High-Rise 7/8 Legging Pockets in Cocoa Powder. Ultra high-rise, fold over waistband for a held-in feel, a flattering V-shaped back yoke and side pockets to stash your phone. That is the answer.

Shop the Fusion leggings.

Gym Buddy

Where did you get those leggings?

Fusion V-Contour Ultra High-Rise 7/8 Legging Pockets - Cocoa Powder

LSKD. Ultra high-rise, side pockets for my phone.

Free shipping on all orders, by the way.

LSKD.COM

Fusion 7/8 Legging Pockets

Shop Now

Format: Message thread with photo
Persona: Women who get asked where their leggings are from
Reason to buy: Held-in waistband
Funnel stage: Middle of funnel
Product: Fusion V-Contour Ultra High-Rise 7/8 Legging Pockets - Cocoa Powder
Lands on: Landing page

Why it should work. A chat thread mirrors how leggings are actually recommended between friends.

Tests. Conversation format as a word-of-mouth stand-in.

LSKD

Sponsored · Native 03 · Tank Or Tee Poll

Training day. Tank or tee? Vote below.

Option one: Flow Rep Scoop Neck Tank in Black, 74% Recycled Polyester, 26% Elastane. Option two: a FLXCotton oversized tee, a soft cotton blend with stretch. Pick what you are wearing to the gym today.

Both are in the shop.

Tank or tee today?

Rep tankFLXCotton tee

LSKD.COM

Flow Rep Tank vs FLXCotton Tee

Shop Now

Format: Stories poll
Persona: Regulars who choose between a tank and a tee
Reason to buy: Recycled polyester
Funnel stage: Top of funnel
Product: Flow Rep Scoop Neck Tank - Black
Lands on: Landing page

Why it should work. A poll asks for a tap instead of a purchase, a light first step.

Tests. Interactive format for cold audiences across two product lines.

LSKD

Sponsored · Native 04 · Sunday Camera Roll

Sunday evening camera roll dump.

The AfterDark ZeroCrease Cropped Tee in Vanilla Bean, 50% Cotton, 50% polyester. ZeroCrease is designed to hold its shape and resist wrinkles, so the tee that came out of your gym bag still looks like a tee.

Also in Ground Coffee.

AfterDark ZeroCrease Cropped Tee - Vanilla Bean

RecentsSunday
eveningEdit

Designed to resist wrinkles

LSKD.COM

AfterDark Cropped Tee

Shop Tees

Format: Camera-roll share
Persona: Women who throw a tee in the gym bag and go
Reason to buy: ZeroCrease fabric
Funnel stage: Top of funnel
Product: AfterDark ZeroCrease Cropped Tee - Vanilla Bean
Lands on: Landing page

Why it should work. A camera roll share looks like a personal post, which lowers ad resistance.

Tests. Casual personal framing for the ZeroCrease claim.

LSKD

Sponsored · Exhibit 07 · Gym Bag Tux

Gym bag tee, upgraded.

AfterDark ZeroCrease is designed to hold its shape and resist wrinkles. The Cropped Tee in Ground Coffee is 50% Cotton, 50% polyester, and it comes in Vanilla Bean too. Fold it, pack it, wear it.

Hold its shape. Resist wrinkles.

AfterDark ZeroCrease Cropped Tee - Ground Coffee

ZeroCrease holds its shape

Upgrade the gym bag tee

LSKD.COM

ZeroCrease Cropped Tee

Shop Tees

Format: Full-bleed photo
Persona: Women who pack a tee and want it to look fresh
Reason to buy: ZeroCrease fabric
Funnel stage: Middle of funnel
Product: AfterDark ZeroCrease Cropped Tee - Ground Coffee
Lands on: Landing page

Why it should work. The plain versus refined format maps cleanly onto the ZeroCrease claim.

Tests. Single fabric claim as the hook against a plain product shot.

LSKD

Sponsored · Meme 02 · Pocket Distraction

Your hand has been holding that phone long enough.

Side pockets to stash your phone. Our Fusion V-Contour Ultra High-Rise leggings in Cocoa Powder also bring a held-in waistband, a flattering V-shaped back yoke and no front seam. Hands free for the whole set.

Pockets. Phone. Done.

Eyes on the pockets

Leggings with side pockets

Me, mid-workout

Holding my phone

LSKD.COM

Leggings With Pockets

Shop Leggings

Format: Meme template, product swapped in
Persona: Gym-goers who carry a phone between sets
Reason to buy: Pockets for your phone
Funnel stage: Top of funnel
Product: Fusion V-Contour Ultra High-Rise Full Length Legging Pockets - Cocoa Powder
Lands on: Landing page

Why it should work. The phone pocket is a clear, relatable benefit.

Tests. Humor on a practical feature.

LSKD

Sponsored · Meme 03 · Cocoa Or Marshmallow

Two colourways. One very hard decision.

Our Fusion V-Contour Ultra High-Rise Full Length Legging Pockets come in Cocoa Powder and in Cocoa Powder-Marshmallow-White. Either way you get side pockets to stash your phone and a smooth and comfortable fit.

Choose yours.

Cocoa or Marshmallow?

Cocoa Powder

Marshmallow-White

Me picking a legging colour

LSKD.COM

Pick Your Fusion Colour

Shop Colours

Format: Meme template, product swapped in
Persona: Shoppers who agonise over colour choice
Reason to buy: Pockets for your phone
Funnel stage: Middle of funnel
Product: Fusion V-Contour Ultra High-Rise Full Length Legging Pockets - Cocoa Powder-Marshmallow-White
Lands on: Landing page

Why it should work. Colour choice is a real hesitation at the middle of the funnel.

Tests. Colour-indecision humor for people already considering the product.

LSKD

Sponsored · Meme 04 · Tee Brain Levels

Tee levels, ranked.

Heavyweight FLXCotton is a thicker heavier version of our FLXCotton fabric, a soft cotton blend with stretch. Pick up the Go-To Shadow Stripe tee in Pure Olive-Open Air while the Go-To Tees offer is on.

Go-To Tees are in the shop.

Level up your tee

A regular tee

A heavyweight tee

A heavyweight FLXCotton tee

2 for $100 Go-To Tees

LSKD.COM

Go-To Tees Offer

Shop Tees

Format: Meme template, product swapped in
Persona: Tee buyers who like a heavier feel
Reason to buy: Go-To Tees offer
Funnel stage: Bottom of funnel
Product: Go-To Shadow Stripe FLXCotton Oversized Tee - Pure Olive-Open Air
Lands on: Landing page

Why it should work. The escalating format lands on the real offer as the final level.

Tests. Humor that ends on the offer for bottom-of-funnel viewers.

LSKD

Sponsored · Meme 05 · Free Shipping Debate

Free shipping on all orders. Argue with that.

The New Standard Crew Socks 3 Pack in Off White-White-Black is an easy basket-filler. Add a Rep Microfibre Lightweight Towel and a pair of Run Performance Quarter Socks and all of it ships free: free shipping on all orders.

Fill the basket.

Free shipping. Change my mind.

Free shipping on all orders beats any other perk

LSKD.COM

Free Shipping On All Orders

Shop Now

Format: Meme template, product swapped in
Persona: Shoppers who hate paying for delivery
Reason to buy: Free shipping
Funnel stage: Top of funnel
Product: The New Standard Crew Socks 3 Pack - Off White-White-Black
Lands on: Landing page

Why it should work. Delivery cost is a common reason to abandon a cart.

Tests. Free shipping as a hook for small-ticket accessories.

LSKD

Sponsored · Meme 06 · Leggings Only Plan

The plan was just leggings.

Step one: pick the Fusion V-Contour Ultra High-Rise Full Length Legging Pockets in Cocoa Powder, with side pockets to stash your phone. Step two: open Matching Sets. Step three: you know how this goes.

Matching Sets are in the shop.

The plan was leggings only

Pick the Fusion leggings

Stash your phone in the side pockets

Realise there is a Matching Sets page

LSKD.COM

Matching Sets

Shop Sets

Format: Meme template, product swapped in
Persona: Shoppers who start with one piece and leave with a set
Reason to buy: Pockets for your phone
Funnel stage: Middle of funnel
Product: Fusion V-Contour Ultra High-Rise Full Length Legging Pockets - Cocoa Powder
Lands on: Landing page

Why it should work. The twist points straight at the Matching Sets range.

Tests. Set-building humor to lift basket size.

LSKD

Sponsored · Meme 07 · Buttery Soft Doge

Soft leggings, strong opinions.

Fusion V-Contour Bind High-Rise Flared Legging in Marshmallow-White is made from our compressive and buttery soft REP Fabric. Rep is our OG fabric with a buttery-soft matte finish, and the flared leg has a contrast bind detail.

Feel the difference.

Buttery soft beats basic

Buttery soft REP Fabric leggings

Leggings that feel like sandpaper

LSKD.COM

Buttery Soft REP Fabric

Shop Leggings

Format: Meme template, product swapped in
Persona: Leggings buyers who put fabric feel first
Reason to buy: Buttery soft REP Fabric
Funnel stage: Top of funnel
Product: Fusion V-Contour Bind High-Rise Flared Legging - Marshmallow-White
Lands on: Landing page

Why it should work. Softness is the first thing a legging buyer judges, and the meme says it fast.

Tests. Fabric-feel humor against category contrast.

Photography and product names belong to LSKD. Every ad lands on a page in this package. Memes use real, recognizable templates with LSKD product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.