LSKD, creator engine

Ten creators, seven videos each, every week

A first roster for LSKD: creators who wear Fusion leggings and Athlete kit, shoot on a phone, and quote only the words on your claims sheet.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Fusion flared legging, one honest week

Illustrative: a creator films a gym session in the Fusion V-Contour Bind High-Rise Flared Legging, points to the fold over waistband for a held-in feel, and shows the 32” inseam on camera.

Illustrative post

Part 1 of 14

Summary

Creator engine summary
Roster	Ten creators, two more every week	Creators live by week: 0, 2, 4, 6, 8, 10. Six weeks to a full roster of ten.
Who	Everyday people who already train on camera	Fit to LSKD's Womens Leggings, Womens Shorts and Womens Bras first, then Mens Tanks and Unisex Tees.
Production	Seven videos per creator each week	Ten creators make 303 videos a month, shot on phones around the Fusion and Athlete ranges.
Pay	Three bands: Starter, Standard, Premium	Monthly caps of $600, $1,000 and $1,500. Ceiling with all ten at the top cap: $15,000.
Bonus	$50 flat for a video past 100,000 views	One bonus per creator per month, organic views only. Bonus at the cap: $300, $500, $700 by band.
Compliance	Claims sheet copied from LSKD's own words	Creators quote only the lines on the sheet. Anything else is a question to your lead first.
Category rule	No body promises, no fabric claims off the page	Fit stays personal, prices stay in AUD, offers wait for your confirmation.
Goal	$1 per 1,000 views	The simulator lands at $5.74 on $10,050. Closing the gap takes 4.2% viral videos or a median of 21,711 views.
Report	One report every Monday	Views, cost per 1,000 views, hooks that worked, videos that broke a rule, the next brief.
Decision	One yes on the claims sheet and the first ten	Your lead approves the sheet and the roster. The ceiling stays at $15,000, bonuses excluded.

Part 1 of 14, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 14

History

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid ad engine beside it. I would run the same playbook here: a roster, a hook library, one variable per test, losers killed early. The category is different. LSKD is activewear and gym clothing, and I have not run apparel before. Fit and fabric questions would go to your team.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 14

Principles

One number to protect
Cost per 1,000 views against a $1 target. Every creator, hook and format is judged on it. The simulator starts at $5.74, so the gap is on the page, not hidden.
One variable per test
Ten creators post seven videos each week. We change the hook or the setting, never both. Losers are killed early and winners go into the hook library.
Claims come from LSKD's own words
Creators quote the lines on the sheet, such as "Made from our compressive and buttery soft REP Fabric". Anything off the sheet is a question to the lead.
Everything runs in one channel
Briefs, claim questions, drafts and reports sit in one team workspace. Replies come the same day, so no creator waits on an email thread.

Part 3 of 14, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

SamMon 8:30 AM
Brief for this week: Fusion V-Contour Ultra High-Rise 6" Short Pockets - White. Seven videos. Test the hook, keep the setting. The claims sheet is pinned in #claims-check.
PriyaTue 10:15 AM
Can I say the shorts hold my phone? I want to show it on the run to the studio.
Yes. "Side pockets to stash your phone" is on the sheet. Quote it as written and show it on camera.
Report botAppMon 9:00 AM
Weekly report: views and cost per 1,000 views by creator against the $1 target, the top hooks, and one video flagged for a claim.
SamWed 2:00 PM
Draft back to Tom: you said the leggings sculpt. That is not on the sheet. Reshoot that line with "Flattering V-shaped back yoke" and keep the rest.
Got it, reshooting tonight.
Report botAppFri 4:45 PM
Video past 100,000 views, organic only. Creator: Jess. Format: fabric touch test. Bonus of $50 flat queued for your review.
SamThu 11:00 AM
Check before Friday: every video needs the format name and the product name in the first line. Two are missing the Pacer 3" Run Short tag.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 4 of 14

Formats

Brief 01
Gym fit check
“Side pockets to stash your phone. Let me prove it.”
Film a warm-up in the shorts, drop a phone into the pocket, squat, and show it stays put. One take, no cuts.
Brief 02
Oversized tee, three ways
“Same oversized tee, three ways. Start with the run club.”
Mirror or tripod, three outfit changes with the Run Club tee: run club, errands, rest day. Name the tee once.
Brief 03
Run day kit
“Run day kit: short, belt, socks. Everything in one go.”
Lace up, run a short loop outside, then lay the kit flat. Say each item name once and nothing about speed.
Brief 04
Fabric touch test
“Rep, the OG fabric: buttery-soft, matte. Touch test.”
Close-up of hands on the fabric, stretch it, then wear it in a workout. Read only the fabric line from the claims sheet.
Brief 05
Colour of the week
“Vitality Plum Caspia, on camera in daylight.”
Shoot by a window, one outfit, turn slowly. Name the colour and the product only, then show the tag.

Every product line in a video comes off the claims sheet word for word, for example “Made from our compressive and buttery soft REP Fabric”, “Ultra High-rise, fold over waistband for a held-in feel”, “Side pockets to stash your phone”. Product names are said as printed.

Part 5 of 14

Recruiting

Four sources in

Gym and run clubs
Members who already wear activewear on camera. Ask the club organiser first, then the member, through public comments or DMs.
Local gym communities
Gyms and studios near the Bondi and Chadstone locations the site lists, plus the people who train there.
Everyday training content
Creators already filming gym, run and rest days. Judged on the quality of comments, not on follower count.
Affiliate or ambassador page
An affiliate or ambassador page was not found on the site. There is an Athletes page, which I would read before writing to anyone.

Five filters, fewer each step

1Trains on camera
Gym, run or rest-day footage already on their channel, filmed on a phone.
2Wears activewear honestly
Has worn LSKD or similar kit on camera and will describe the fit in their own words.
3Comments over followers
Real replies under their posts count for more than a follower total.
4Passes the claims test
Reads the claims sheet and repeats the lines without adding to them.
5No conflicts
Not posting for a competing activewear brand in the same week.

Part 6 of 14

Who

Gym regular
Lifts in shorts and a tank and shows the pocket test with a phone on camera.
Likely product: Fusion V-Contour Ultra High-Rise 4" Short Pockets - White
Run club member
Posts weekly run days, shows the kit laid flat and the short on the move.
Likely product: Pacer 3" Run Short - Pure Olive
Low-impact class regular
Studio classes and mobility days. Talks about support and comfort in plain words.
Likely product: Accelerate Sports Bra - Cocoa Powder
Everyday tee wearer
Styles cropped tees with denim and training bottoms, mostly casual footage.
Likely product: Boatneck FLXCotton Baby Tee - Ground Coffee
Men's lifter
Back and shoulder days, tank on, honest about fit and fabric feel.
Likely product: Rep Muscle Training Tank - Cocoa Powder-Off White
Rest day outfit maker
Builds a full outfit around one oversized tee and shows three ways to wear it.
Likely product: Strata Heavyweight Oversized Tee - Onyx

Left off, every time

Always left out: anyone who promises body change or fitness outcomes from the clothes, anyone who compares LSKD to named brands, and creators who cannot show the product on camera. Fit and fabric claims stay inside the claims sheet.

Part 7 of 14

First twenty

Women who lift in high-rise shorts and film their sessions
Run club members who post long-run recovery days
Pilates and low-impact class regulars
Men who train in tanks and heavyweight tees
Petite creators who talk plainly about legging length
Tall creators who talk plainly about inseam length
Rest-day outfit makers
Walk-and-coffee casual-wear creators
Gym couples who film shared sessions
Personal trainers with small, engaged audiences
Students who film campus gym days
Night-shift workers who train after hours
New mums returning to training
Hybrid athletes mixing lifting and running
Dancers who film rehearsal-day outfits
Fabric-minded creators who review textures honestly
Colour-led stylists who build outfits around one shade
Creators who show a full kit with socks and accessories
Travellers who pack and film their gym kit
Local gym owners who post class days

Part 8 of 14

Claims

Approved, word for word

Quoted exactly as the brand publishes it.

“Made from our compressive and buttery soft REP Fabric”
Fusion V-Contour shorts and leggings
“Ultra High-rise, fold over waistband for a held-in feel”
Fusion V-Contour Ultra High-Rise 4" Short Pockets
“Side pockets to stash your phone”
Gym fit check, on the Fusion shorts with pockets
“No front seam”
Fusion V-Contour shorts and leggings, on close-up shots
“Flattering V-shaped back yoke”
Fusion V-Contour shorts, back view only
“Reflective branding”
Run day kit, filmed outdoors in low light
“74% Recycled Polyester, 26% Elastane”
Fabric touch test, read as the composition line

Never said

Each one with the reason it stays out.

This legging will slim or reshape you
A body promise. The site gives fit and fabric lines, not results.
Squat-proof
Not on the site. A performance claim LSKD has not made.
The best activewear in Australia
A comparison and a superlative. Creators never rank LSKD.
Eco-friendly or sustainable
The site shows a recycled polyester share, not an environmental claim.
It lasts forever
Stronger than anything the site says. Do not extend durability claims.
It works for every body
Fit is personal. Creators describe their own size only.

To confirm with the brand

Held until someone on the brand side signs off.

FREE SHIPPING ON ALL ORDERS
On the site, but confirm which regions it covers before creators repeat it.
10%, 15%, 20% or 25% Welcome Discount
The site shows four levels. Confirm the live one before any creator names it.
Buy Now, Pay Later options available
On the site home description. Confirm the current providers before it goes on camera.

Part 9 of 14

Pay

Starter
$300–600
a month, by band
Starter: creators new to branded work who shoot cleanly on a phone and are learning the claims sheet.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: creators who deliver seven videos every week and keep adding to the hook library.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: creators whose Fusion and Athlete videos regularly beat the median view count.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, so the cost stays inside the ceiling.
The bonus is per video: $50 flat once a single video passes 100,000 views.
Organic views only. Paid boosts on the same video never count toward the bonus.
No bonus on a video that broke the claims sheet or the category rule, even past 100,000 views.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 10 of 14

Simulator

At ten creators the simulator lands at $5.74 per 1,000 views against $1. It needs 4.2% of videos to go viral or a median of 21,711 views. Both are guesses, so move the sliders.

Program facts

LSKD creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 10 of 14, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 11 of 14

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Sheet and briefs
Before the first creator goes live: claims sheet agreed, pay bands set, first brief written around the Fusion shorts. Creators live by week: 0.
First month
Ramp to ten
Two creators a week up to ten over six weeks. Seven videos per creator per week. Every hook is logged in the library and losers are killed early.
Second month
Kill and clone
Ten creators, 303 videos a month. Drop formats that sit below the median, brief more of what worked. One variable per test.
Third month
Hold the number
Aim at the $1 target per 1,000 views. Move creators between Starter, Standard and Premium on results. Bonus on organic views only.
Day ninety
Decision page
One page: cost per 1,000 views, best formats, which videos earn a paid push. You decide to scale, hold or stop.
Ceiling
Monthly maximum
All ten creators at the top cap costs $15,000 in a month with bonuses excluded. That is the most this roster can cost.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 12 of 14

Reporting

Every Monday: views and cost per 1,000 views by creator, the hooks that worked, the videos that broke a claims rule, and the next brief.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Gym fit check	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Oversized tee, three ways	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Run day kit	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Fabric touch test	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Colour of the week	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 13 of 14

Exit to paid

From organic to paid

Pick from organic
Only videos that beat the median views are candidates. No video is boosted on a hunch.
Get the creator's yes
Ask the creator in writing before any paid push. Pay and bonus terms stay unchanged.
Same video, one change
Run the video as it is, then change one variable: the hook or the cut. Never both.
Judge on cost
Keep what moves toward the $1 target per 1,000 views and stop the rest early.

From the video to the checkout

Best Sellers page for any video built on a core item
New Arrivals page for videos on the Athlete range
Shop By Fabric page for the fabric touch test, with Rep and FLXCotton named
Checkout line: FREE SHIPPING ON ALL ORDERS, once the regions are confirmed
Welcome discount banner for first-time viewers, at the level LSKD confirms

Part 14 of 14

Category rules

Apparel rules for LSKD creators

Activewear is not food or skincare, but fit, fabric and price claims still have to match the LSKD page word for word.

Fabric claims as written
Say "Made from our compressive and buttery soft REP Fabric" or read the composition line. Do not add eco-friendly or sustainable: the site gives only the recycled polyester share.
Fit stays personal
Say what fits you and name the size you wear. Do not promise results for other bodies. "Smooth and comfortable fit" is the brand's own line.
Prices in AUD only
Quote a price only in AUD as the site shows it, such as 80.00 AUD for the Fusion shorts. Never convert it and never imply a sale.
Offers wait for the lead
Free shipping, the welcome discount and Buy Now, Pay Later are mentioned only after the lead confirms the live terms in #claims-check.
No comparisons
Never name another brand or call LSKD the best. Compare LSKD fabrics to each other only, and only in what you can show on camera.
Disclose every post
Every post carries the paid-partnership label. Pay and bonus talk stays off camera, and the hook library never reuses another creator's words.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

One number to protect

One variable per test

Claims come from LSKD's own words

Everything runs in one channel

Gym fit check

Oversized tee, three ways

Run day kit

Fabric touch test

Colour of the week

Four sources in

Five filters, fewer each step

Gym regular

Run club member

Low-impact class regular

Everyday tee wearer

Men's lifter

Rest day outfit maker

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Sheet and briefs

Ramp to ten

Kill and clone

Hold the number

Decision page

Monthly maximum

From organic to paid

From the video to the checkout

Apparel rules for LSKD creators

Fabric claims as written

Fit stays personal

Prices in AUD only

Offers wait for the lead

No comparisons

Disclose every post

Want to see the first briefs?